VOLUME XI (2023)

The objective of this study is to focus on analysing Amazon's current marketing situation while taking into account its recent results, as well as gathering information on the company and market's current situations, and finally proposing an optimal marketing strategy in accordance with the company's further documents and recommendations. The goal of this analytical and interpretive case study is to figure out what marketing techniques are required for success in a world where the pandemic is expanding, and corporations are failing. Furthermore, the aim of this research is also to discuss generic marketing plans and tactics that other corporations might adopt. The main objectives of our research are to provide possible benefit to both the scientific and business sectors, and to develop a market strategy that will be effective in the future. By examining marketing techniques for Amazon profitability, this qualitative study may contribute significant knowledge on how executives might apply good business practices. Small business executives may also be able to use the information gained from the research findings to enhance business operations, as well as uncover and assess elements that encourage innovative approaches to increase sales, efficiency, and market share. Executives may be able to use the data produced from the data instrument to discover client demands, assess market trends, and predict marketing and product plans for their businesses based on the responses obtained from the data instrument.

• Citation: Amiri, S., Vida, V. (2023). Analysis of marketing strategic issues at Amazon. SEA - Practical Application of Science, Year (volume) XI, Issue (31), 3-13.
• Published on: 30th March, 2023
• Keywords: marketing strategy; IFE matrix; EFE matrix; IE matrix; CPM matrix; SWOT and TOWS matrix
• Pages: 3-13
• Received: 11th March, 2023
• Final revision and acceptance: 29th March, 2023

Globalization is in no doubt influencing companies pricing choices and price determination, as a result influencing the supply chain, increasing changes and issues in global economy, proposing a need for comprehensive analysis in order to better understand inflation dynamics and sort a worldwide commonality by adding variables to the typical inflation models to incorporate globalization with inflation dynamics, as the supply chain grows bigger the more complicated it gets, therefore it becomes less adaptive, a bigger more diverse supply network enhancing product variety is proposed to create more supply agility and improve supply performance, also this agility seems promising in terms of improving collaboration and communication which is already challenge on a domestic scale, not to mention a globalized one, the composite supply chain challenge must be addressed by expanding global supply chain models to encompass both internal production and external supplier, providing enough layers of suppliers interaction in sourcing significant components, in which is a key feature of agile practice, enabling limitless flexibility in terms of product capability, allowing rapid lead times when combined with industry.

• Citation: Owais, Z. (2023). Agile supply chain management a prerequisite to inflation in globalized economy. SEA - Practical Application of Science, Year (volume) XI, Issue (31), 15-28.
• Published on: 27th February, 2023
• Keywords: Supply Chain; Globalization; Agile Management; Economy;
• Pages: 15-28
• Received: 16th October, 2022
• Final revision and acceptance: 26th February, 2023

After the reform of the manufacturing and production processes, the lean approach has become more and more popular and was applied in service processes and also in office environments. In the management sector, there is a debate about whether these application experiments can be called lean. The basis of doubt is the fundamental difference between production and service. Management literature has accepted the concept of lean office, which also has a kind of signaling in this discourse. In the course of our study, we show how service processes can be improved with the help of the lean thinking. We made our research in the Human Resources department of a domestic company.

• Citation: Bogdán M., Popovics P. (2023). Improvement of processes with a lean approach in the HR department of a company. SEA - Practical Application of Science, Year (volume) XI, Issue (31), 65-71.
• Published on: 29 May 2023
• Keywords: continuous improvement; innovation; process management; human resources;
• Pages: 65-71/li>
• Received: 14 April 2023
• Final revision and acceptance: 28 May 2023

This article presents an analysis of documents concerning regulations at the European and national levels aimed at sustainability reporting. The study examines various policy documents, guidelines, and legal frameworks related to preparing sustainability reports at the European Union level (EU) and national levels. The analysis reveals that in the EU and our country, steps have been taken to address the issue of reporting sustainability information, through directives and initiatives to guide organizations globally. The analysis identifies some important issues, including the need for better measurement and monitoring of the work of reporting organizations, the importance of reported information, and the potential of regulatory frameworks to stimulate sustainable activities. The study suggests that legislative regulations have an important role in organizations’ sustainable progress. The conclusions of this research are relevant for decision-makers, economic actors, and other stakeholders in promoting sustainable practices at organizational and strategic levels.

• Citation: Gafencu L.N. (2023). Non-financial reporting. Analysis of the corporative sustainability reporting framework in the European and national context. SEA - Practical Application of Science, Year (volume) XI, Issue (32), 97-103.
• Published on: 29 May 2023
• Keywords: sustainability report; non-financial statement; sustainability; voluntary reporting;
• Pages: 97-103
• Received: 30 April 2023
• Final revision and acceptance: 28 May 2023