Volume VI, SEA - Practical Application Of Science
Issue 19
Roxana CIOCLOV, Ion LALA-POPA
 

Management literature frequently refers to individual motivation and performance at the workplace as two interrelated concepts. The current paper takes this as its starting point. The aim of the paper is to briefly analyze how motivation can generate performance, how performance can generate motivation and how this relationship can explain both the theory and the practical consequences of the motivation <> performance dynamics. To this end, qualitative and quantitative research methods were used to investigate the perception of about 300 Romanian employees. The conclusive model which resulted from the research offers valuable insights into the factors that can influence and determine both motivation and performance at the workplace (in order of importance). It also looks at how management teams make better strategic decisions when they rely on what is most efficient for their employees in terms of the impact of motivation and performance.

  • Type: Case Study
  • Published on: 18th February, 2019
  • Keywords: Motivation; Performance; Inter-dependence; Bidirectional model
  • Pages: 7-16
  • Received: 18th January, 2019
  • Final revision and acceptance: 15th February, 2019
Volume VI, SEA - Practical Application Of Science
Issue 19
Veronika FENYVES, György SZABADOS, Zoltán BÁCS
 

The Annual Campus Festival is among the summer music festivals in Hungary which targets higher education students and attracts a large number of participants. The organisers of the festival pay special attention to enhancing visitors’ interest in sport and music events. The Campus Sport Festival takes place annually to promote sport and to provide higher education students, fans and participants from Hungary and abroad (Romania, Slovakia and Ukraine) with memorable opportunities to get to know each other and socialize. Based on the results of a survey in 2017 this study analyses higher education students’ motivation to take part in such international events and focuses on similarities and differences identified among students from other countries. A programme for statistical analysis, SPPS, was used to study the differences among students from several countries and event motivational factors were taken into consideration when administering Pearson’s chi-squared and Kruskal-Wallis tests.

  • Type: Case Study
  • Published on: 18th February, 2019
  • Keywords: Sport festival; Higher education students; Recreational sport; Spot motivation
  • Pages: 17-22
  • Received: 13th January, 2019
  • Final revision and acceptance: 16th February, 2019
Volume VI, SEA - Practical Application Of Science
Issue 19
Ascaryan RAFINDA, Tímea GÁL
 

The purpose of this paper is to explain the benefits of the educational programme for micro-investment in Indonesian rural areas. Rural communities that tend to have a low income need financial education so that people can understand the concept of investment and benefit from it. Investment at the micro level is accessible for people who have minimal investment funds. Furthermore, this paper will provide steps and benefits for micro-investment education. Finally, this research will deal with the financial side of micro-investment in agriculture. Further empirical findings are presented to demonstrate the effectiveness of this programme.

  • Type: Review Article
  • Published on: 2nd March, 2019
  • Keywords: Micro-Investment-Education; Agriculture Investment; Rural Area; Increase Income
  • Pages: 23-28
  • Received: 21th February, 2019
  • Final revision and acceptance: 1st March, 2019
Volume VI, SEA - Practical Application Of Science
Issue 19
Rawan ABUZARQA
 

Risk management has attracted the interest of financial and banking institutions recently. The financial industry has experienced financial problems and crises which lead to heavy losses and bankruptcy. The global intertwining of banking institutions, globalization of financial services, the growth of the bank credit market and its diversification have increased these risks. Therefore new efficient methods and tools need to be developed. The main purpose of this article is to provide a critical review of the concept of bank risk management; in addition, the Basel principles developed over time will be focused on (Basel I, Basel II, Basel III). This paper summarizes the results of the previous studies with a view to helping bank managers understand the banking risk management process and providing guidance for future research.

  • Type: Review Article
  • Published on: 19th March, 2019
  • Keywords: Risk; Banking risks; Bank risk management; Basel I, II, III agreements
  • Pages: 29-38
  • Received: 4th February, 2019
  • Final revision and acceptance: 17th March, 2019
Volume VI, SEA - Practical Application Of Science
Issue 19
Emanuela Maria AVRAM
 

Strong brands are rapidly spreading into a globalized society and becoming known to many people. Elements such as name, graphic representation, symbols and colors used are the most important features of a brand. They differentiate the brands and attract consumers thus having a strong impact on their buying decision. That is why looking into consumer perception about brand logo is of crucial importance to organizations. This study offers examples of different brands illustrating how powerful a good logo is. The results reveal the importance of colors and brand logo design and the power of these elements to influence consumers’ decisions and emotions.

  • Type: Case Study
  • Published on: 5th May, 2019
  • Keywords: Logo perception; Strong brands; Color; Globalized society; Consumers
  • Pages: 39-46
  • Received: 3rd January, 2019
  • Final revision and acceptance: 1st May, 2019
Volume VI, SEA - Practical Application Of Science
Issue 19
Dijan RAHAJUNI, Lilis Siti BADRIAH, Ascaryan RAFINDA
 

The aim of the Indonesian government in the economic field is to advance public welfare. The Program Nasional Pemberdayaan Masyarkat Mandiri (PNPM-M) or Community Empowerment National Program which covered 2007 - 2014, succeeded in reducing poverty in rural and urban areas, but still left problems unsolved including leaving revolving funds in the hands of the community, a high level of community dependence on loan funds scrolling, more than 50% of beneficiaries utilizing revolving loan funds for consumption. In an effort to realize prosperity, efforts should be made to divert the use of loan funds from consumption to productive activities. The socio-economic limitations of the poor are obstacles to productive economic activities. Social capital which is local wisdom in the community include trusts, rules (norms), and networks (networking) and can be used as a means to increase the independence and welfare of the community. The analysis used the ZMET model and obtained the construct connector to increase the economic productivity of the poor, namely: getting to know each other, helping each other, cooperating, or obeying the rules. Willingness to learn, cohesiveness, consistency, correct information or continuous activities come as natural consequences.

  • Type: Case Study
  • Published on: 5th May, 2019
  • Keywords: PNPM-M; Social Capital; Local wisdom; ZMET; Connector construct
  • Pages: 47-54
  • Received: 6th April, 2019
  • Final revision and acceptance: 1st May, 2019
Volume VI, SEA - Practical Application Of Science
Issue 19
Gergő KUN
 

This article examines the particularity and complexities of industrial development and business-government relations in the Austro-Hungarian Empire, especially in Hungary between 1867 and 1914. The paper looks looking into the interactions between the Hungarian government, the Viennese court and Hungary’s most prominent companies from the pre-world war period. In the period under discussion Hungary was still mainly an agrarian country but after the compromise between Austria and Hungary industrial development increased and started to catch up with the Austrian competitors. The study highlights the main trends of the applied industrial development policies and their effects on the economy and the companies themselves.

  • Type: Review Article
  • Published on: 6th May, 2019
  • Keywords: Industrial development; Policies; Industrial education; Austro-Hungarian Empire
  • Pages: 55-64
  • Received: 10th April, 2019
  • Final revision and acceptance: 3rd May, 2019
Volume VI, SEA - Practical Application Of Science
Issue 19
Andreea DUMITRACHE
 

The interest in investigating the phenomenon of customer migration to the competition has grown in recent years. The efficient management of the customer base has become a powerful tool which plays a significant role in maintaining stable revenues in businesses around the world. This paper presents the evolution of research that has extensively studied the churn phenomenon and focuses on several topics: research fields according to the number of publications, research organizations, written language, authors, industries, research areas, types of works and so on. The paper also defines the terminology, the taxonomy and the causal factors of the phenomenon.

  • Type: Review Article
  • Published on: 23th May, 2019
  • Keywords: Churn Taxonomy; Bibliometric Analysis of Churn; Scientometry; Data Science; Research
  • Pages: 65-73
  • Received: 24th April, 2019
  • Final revision and acceptance: 22th May, 2019
Volume VI, SEA - Practical Application Of Science
Issue 19
Stefan-Alexandru CATANA
 

This paper approaches a topic discussed in marketing literature, in the context of global changes and modern ways of retailing. Nowadays, as a retailer, it is very important to be in line with the customer needs and with their aspirations to be competitive on the market. Starting from this aspect, the article presents some points of view to the effect that retailing must be treated in terms of services marketing. The paper highlights that retailing must be treated as a process and as a sequence of inter-related, intangible, variable and inseparable activities resulting in a certain benefit for the customer, not only as a process of selling goods.

  • Type: Review Article
  • Published on: 31th May, 2019
  • Keywords: Retailing; Services marketing; Retail marketing
  • Pages: 75-77
  • Received: 21th May, 2019
  • Final revision and acceptance: 30th May, 2019