Volume X, SEA - Practical Application Of Science
Issue 28

GREEN MARKETING IN MOROCCO

Manal ECHCHAD, Abrar SAMI MAHMOUD GHAITH
 

Climate change and environmental protection have gained increasing importance in recent years throughout the world. This movement reached Morocco, where companies started putting the environment and its protection in the middle of their activities. Since the 90s, Morocco has declared its willingness to follow the sustainability path, by according special importance to the three bottom lines of sustainability. The main purpose of the paper was to assess the spread of the „green” concept, by studying the activities of four Moroccan companies: OCP Group, MANAGEM Group, Kilimanjaro Environnemnet and Lafarge-Holcim, and their green marketing strategies will be categorized based on the green marketing matrix. Indeed, OCP Group proved to be applying both a shared and defensive green marketing strategy, while Managem group applies a shaded green marketing strategy. Kilimanjaro Environnement proved to be an extreme green company, and Lafarge-Holcim was found to follow a shaded green marketing strategy.

  • Type: Case Study
  • Published on: 7th March, 2022
  • Keywords: Green Marketing; Sustainable development; Green Marketing strategy; Green marketing matrix;
  • Pages: 7-16
  • Received: 2nd February, 2022
  • Final revision and acceptance: 6th March, 2022
Volume X, SEA - Practical Application Of Science
Issue 28

GLUTEN SENSITIVE OPINIONS ON THE PRICE OF GLUTEN-FREE PRODUCTS

Noémi KISS, Péter POPOVICS
 

Whatever the type of food intolerance and allergy, with the correct adherence to a moderate diet, there are additional costs. It’s no secret, because with daily shopping, anyone can find that the price of gluten-free products is higher than that of non-gluten-free foods. For a conscious shopper, this can be 20%, but for a family it can be as much as 30 or 50% if the whole family wants to eat gluten-free. However, it is also worth examining what is the reason for the larger-than-usual price difference, in which case people need to understand the production process and sourcing to get an answer. It is usually made from less commonly grown raw materials, which are more difficult to obtain and more expensive. These plants often require more manual labour, which can result in higher prices. Care must be taken to avoid cross-contamination at the processing plant as well as during transport - this can also lead to additional costs. Not to mention that it should also be prepared separately in restaurants to rule out the possibility of cross-contamination.

  • Type: Case Study
  • Published on: 14th March, 2022
  • Keywords: Gluten; Gluten-free; Gluten sensitivity; Price;
  • Pages: 17-24
  • Received: 7th January, 2022
  • Final revision and acceptance: 13th March, 2022
Volume X, SEA - Practical Application Of Science
Issue 28

CARDIOVASCULAR DISEASE AND INCREASED PREVALENCE OF MORBIDITY AND MORTALITY IN MARFAN SYNDROME

Heidrun ADUMITRACHIOAIEI, Paraskevi PAPANIKOLAOU, Alina- Costina LUCA
 

Marfan syndrome is an autosomal dominantly transmitted genetic abnormalitydue to a mutation in the FBN1 gene on chromosome 15, which encodes fibrillin-1 glycoprotein, component of the extracellular matrix, leading to the formation of abnormal connective tissue. The changes that occur due to abnormal connective tissue led to multisystemic implications, it should be noted that cardiovascular damage is the major cause of morbidity and mortality. The prevalence in Marfan syndrome is 1 in 5000 / 10,000 live births, not differentiated by sex. Genetic diagnosis, an essential part of the Ghent criteria for diagnosing Marfan syndrome, is based on the identification of the FBN1 gene, located on the short arm of chromosome 15q21.1. The essentialpillarinthe effective managementof Marfan syndrome isthe diagnosis,monitoring and therapeutic intervention of cardiovascular damage represented by mitral valve prolapse, mitral regurgitation, aortic dilation, aortic aneurism and aortic dissection. The progress of contemporary medicine in the field of cardiology has led to an increase in life expectancy in patients with Marfan syndrome.

  • Type: Case Study
  • Published on: 17th March, 2022
  • Keywords: Cardiovascular disease; Marfan syndrome; FBN1 gene; Genetics;
  • Pages: 25-31
  • Received: 15th January, 2022
  • Final revision and acceptance: 16th March, 2022
Volume X, SEA - Practical Application Of Science
Issue 28

HEART DISEASE IN VELO-CARDIO-FACIAL SYNDROME (SVCF)

Alina- Costina LUCA, Anca Maria TICU, Heidrun ADUMITRACHIOAIEI
 

Velo-cardio-facial syndrome or chromosome deletion 22q11.2, is the most common chromosomal microdeletia, estimated at approx. 1:4000 people. The syndrome is a heterogeneous entity that includes multiple birth defects: cardiac, facial, gastrointestinal, renal, thymic hypoplasia, palate abnormalities, variable cognitive retardation, behavioral phenotypes, and psychiatric disorders. Management involves a multidisciplinary approach by a team of specialists: geneticist, cardiologist, surgeon, neurologist, immunologist, endocrinologist, psychiatrist.

  • Type: Case Study
  • Published on: 29th March, 2022
  • Keywords: Velo-cardio-facial; Congenital heart defects; Chromosome deletion 22q11.2;
  • Pages: 33-36
  • Received: 26th January, 2022
  • Final revision and acceptance: 28th March, 2022
Loredana MITARIU, Mihai MITARIU
 

Carious teeth impair the quality of life and the dental and general health of the child. In addition to tooth eruption, tooth position and enamel formation desorders, children can suffer from pain, eating and language problems and have an increased risk of caries in the permanent set of teeth.

  • Type: Case Study
  • Published on: 28th March, 2022
  • Keywords: Dental caries; Prevention;
  • Pages: 25-30
  • Received: 8th February, 2022
  • Final revision and acceptance: 27th March, 2022
Volume X, SEA - Practical Application Of Science
Issue 28

RESEARCH AND DEVELOPMENT IN THE EUROPEAN UNION: AN ANALYSIS OF TWO DECADES

Zeynep Su BORAHAN
 

Innovative activities are vital for countries' economic growth and competitiveness in the same way research and development (R&D) is vital for innovation. Expenditure on R&D is an apt indicator to assess countries' R&D input. This article statistically reviews the European Union's gross domestic expenditure on research and development (GERD) and its components for 2000-2020 to uncover trends and patterns. Business enterprise, higher education and government components of GERD are selected as indicators to assess the sectoral trends in R&D. Furthermore, to give more insight, conceptualised income groups are used to identify any pattern between countries' R&D expenditures and income levels. The United States, Korea and China are chosen as benchmarks for R&D based on their income level. Additionally, based on the EU27 countries' historical progress and final figures, R&D leaders and laggers are appointed.

  • Type: Original Research
  • Published on: 28th May, 2022
  • Keywords: Research and development expenditure; R&D; GERD; Income groups; The European Union; Economic growth; EU Innovation Policy;
  • Pages: 37-55
  • Received: 14th March, 2022
  • Final revision and acceptance: 27th May, 2022
Volume X, SEA - Practical Application Of Science
Issue 28

ICT-BASED SOLUTION FOR IMPROVING OLDER ADULT WORKERS’ HEALTH

Magdalena VELCIU, Cosmina PAUL, Mircea Dan MARZAN, Luiza SPIRU
 

Monitoring aging workers' health is important not only to prevent illness or work injury but to improve their quality of working life. In this article, we contribute to a deep understanding of the Romanian older adult workers as user experience while interacting with a smart ICT-based solution for monitoring physical activity and lifting effort. We want to see if using the proposed smart-insole system can help them to preserve their back health by avoiding problematic lifting during work. We share the key findings of a face-to-face survey with a small number of older adults with work experience in the medical field. We collected information on usability and easy-to-use, also further improvements to be used for advanced prototyping and scale-up of the product. Finally, participants are positive that wearing the system could be a helpful tool in avoiding back pain, not only for detecting problems but for changing their way of lifting, in a long term. This could be beneficial for workers' quality of life and promote health at work.

  • Type: Case Study
  • Published on: 28th May, 2022
  • Keywords: Health behaviour; Back pain management; Preventive health at work;
  • Pages: 57-61
  • Received: 29th November, 2021
  • Final revision and acceptance: 27th May, 2022
Volume X, SEA - Practical Application Of Science
Issue 28

THE EFFECT OF MANAGERS' VALUES ON BUSINESS SUCCESS

Eli Haim HANI
 

The primary aim of this research is to identify the influence of managers' values on business success. This study is based on in-depth interviews with 15 senior executives from Israeli international industry. Content was analyzed to reveal factors affecting success. In addition, the research uncovered several additional key factors such as marketing knowledge, sales skills and team quality, each closely associated with business success. This work is the third to incorporate factors most affecting business success and should help entrepreneurs and or managers leading such organizations take actions to increase their chances of success.

  • Type: Case Study
  • Published on: 28th May, 2022
  • Keywords: Marketing; Business performance; Business success; Start-Up companies; Key factors for business success; Business management;
  • Pages: 62-68
  • Received: 29th April, 2022
  • Final revision and acceptance: 27th May, 2022
Volume X, SEA - Practical Application Of Science
Issue 29

ATRIOVENTRICULAR CANAL DEFECT

Alina- Costina LUCA, Iulia- Ștefania SÎRGHIE, Heidrun ADUMITRACHIOAIEI
 

Atrioventricular canal defects (AVCD) is a spectrum of congenital heart defects (CHD) raging from large isolated ventricular septal defect or atrial septal defect, endocardial cushions anomalies to complete atrioventricular septal defect. The Rastelli classification further categorizes AVCD into 3 types, depending on the morphology of atrioventricular valvular apparatus. Usually, they arise in the setting of chromosomal aneuploydies such as Trisomy 21, chromosomal deletion syndromes, ciliopahties, RASopathies, or monogenic disorders affecting EVC, EVC2, WDR35, DYNC2LI1, and DYNC2H1 genes.
Material and methods: This paper discusses recent advances in multidisciplinary diagnosis and treatment in cases with AVCD. Pubmed and ScienceDirect have been used as scientific databases and atrivoentricular canal, gene editing, machine learning, medical mangement, surgical repairment were the main research keywords.
Results: Classically, AVCD management is a 3 step process. Firstly, medical management aims at improving myocardial function by acting both on the ventricular preload and postload using diuretics and Angiotensin-converting enzyme inhibitors, and enhancing myocardial contractility. Staged surgical management should be undertaken between 3-6 months of age and it involves primary defect repair or palliative interventions, depending on the severity of the cardiac defect. Recent therapeutic strategies are based on the CRISPR- Casp9 gene editing technologies. Promising results have been obtained in animal models of RASopathies and ongoing research is focused on extending its application in monogenic mutations implicated in AVCD etiology. Machine learning techniques have been deployed in order to achieve early CHD diagnostic, evaluate recurrence risk, establish long-term prognosis and tailored medical management.

  • Type: Case Study
  • Published on: 28th May, 2022
  • Keywords: Atrioventricular canal defect; Machine learning; Gene editing; Genetic anomalies; Management;
  • Pages: 69-75
  • Received: 26th January, 2022
  • Final revision and acceptance: 27th May, 2022
Volume X, SEA - Practical Application Of Science
Issue 29

ANALYSIS OF THE SME LEADER IN SZABOLCS-SZATMÁR-BEREG COUNTY IN HUNGARY, A DIMENSION OF THE “EFFECTIVE SME”

Dalila NOUAR, Péter POPOVICS
 

The SME leader has a fundamental role in the efficiency of their business. They often dig deeper into the everyday tasks of their enterprise and their implementation than the managers of large companies. This has the advantage of being able to see the whole of the business so that the SME manager can intervene more flexibly, faster, and more accurately if necessary to manage and develop the business more efficiently. However, due to the small size of the organization, the manager also must perform several other functions (marketing, management, finance, etc.), for which multidisciplinary knowledge and approach are required. However, they primarily require economic expertise, which appears as a shortage of respondents. The results of a survey showed that one of the most important shortcomings in the SME in Szabolcs-Szatmár-Bereg County (Hungary) is due to a lack of economic expertise by managers and, consequently, the lack of vision on which effective and appropriate decisions are based.

  • Type: Case Study
  • Published on: 29th July, 2022
  • Keywords: SME; Effectiveness; Leader; Leadership; Effective SME;
  • Pages: 77-82
  • Received: 26th May, 2022
  • Final revision and acceptance: 28th July, 2022
Volume X, SEA - Practical Application Of Science
Issue 29

CHALLENGES AND OPPORTUNITIES OF E-LEADERSHIP IN ORGANIZATIONS DURING COVID-19 CRISIS

Sevinur ÇUHADAR
 

Covid-19 crisis caused many changes in organizations. Employees and managers shifted to home from office due to the social distancing protocols and restrictions. Working virtually is became new normal for many organizations,information and communication technology(ICT) is adapted into public and private sectors,hence leadership is changed through ICT and virtual working settings. E-leadership integrated into organizations to overcome effects of COVID-19 crisis and to lead organization and ensure coordination between administration and subordinates. However e-leadership generates opportunities and challenges perspective of virtual work environment.For this reason, this study aimed to provide a better comprehension of concept of e-leadership, virtual work environment, challenges and opportunities of e-leadership. We have done this by clarifying challenges and opportunities of e-leadership during Covid-19 pandemic based on previous studies in the literature.

  • Type: Review Article
  • Published on: 5th September, 2022
  • Keywords: E-Leadership; Virtual Work Environment; Covid-19 Crisis;
  • Pages: 83-89
  • Received: 10th August, 2022
  • Final revision and acceptance: 4th September, 2022
Volume X, SEA - Practical Application Of Science
Issue 29

CHARACTERISTIC DIFFERENCES OF AN SME LEADER AND A LARGE COMPANY LEADER

László ARANY, Péter POPOVICS
 

In the article, we compared and examined the management style of the leaders working in large companies and in the SME sector. The main objective of our work is to define the skills and qualities of a good leader, as well as to interpret the leadership skills and leadership behaviour required in multinational and large companies and in small and medium-sized enterprises, to determine the necessary leadership style to achieve the maximum performance of employees and thereby the successful operation of the business and in order to fulfill the specified objectives. We conducted our research using the semi-structured interview method with the leader of a small and medium-sized enterprise and a middle leader of a corporate, which is an emotional approach that includes the subjective experiences of individuals and the experiences and feelings associated with them. The questions are open, can be transformed and rephrased, their order is mostly flexible, new questions may arise during the conversation, or we can leave out questions. The atmosphere of the in-depth interview is open, supportive, and free of manipulation.

  • Type: Case Study
  • Published on: 7th September, 2022
  • Keywords: Leadership; SME; Corporation; Interview;
  • Pages: 91-96
  • Received: 17th August, 2022
  • Final revision and acceptance: 6th September, 2022
Volume X, SEA - Practical Application Of Science
Issue 29

DYNAMIC ASSESSMENT OF WORKERS SAFETY AND HEALTH RISKS

Catalin Ionut LASCAIE
 

Risk research has developed considerably over the past century, and risk management is still a huge challenge facing all organizations today. This evolution has generally progressed from a narrow focus on risk transfer, to extensive organizational expertise to minimize losses, and more recently to enterprise-wide risk management using a holistic approach. Technological advances influence business environments permanently, increasing the need to re-perspective occupational risks beyond the normative dimensional construction. A workplace is never isolated and therefore in the work environment employees experience both psychological and social risks. The evaluation of the work environment must be a dynamic component in studies related to the safety and health of workers today.

  • Type: Case Study
  • Published on: 7th September, 2022
  • Keywords: Risk assessment; Safety and health risks; Working environment;
  • Pages: 97-101
  • Received: 15th June, 2022
  • Final revision and acceptance: 6th September, 2022
Volume X, SEA - Practical Application Of Science
Issue 29

THE POSSIBILITIES TO MEASURE THE SUCCESS OF COMPANIES

Dora Kinga GULYAS, Anita VAJNA ISTVÁNNÉ DR. TANGL
 

It is challenging to estimate the success of the companies and so far only quantitative measures were used. In the last decade this started to change and qualitative values were also considered in the evaluation process of the organizations. The researched aimed to observe the views of the leaders and their colleagues regarding the evaluation methods of the companies. Furthermore, the research aimed to highlight qualitative approach can open up a new perspective, allowing for a more detailed assessment of companies, based on factors such as creativity level, innovation, employee and customer satisfaction or efficiency.

  • Type: Original Research
  • Published on: 24th September, 2022
  • Keywords: Leadership; Qualitative Evaluation; Success; Efficiency;
  • Pages: 103-107
  • Received: 19th August22
  • Final revision and acceptance: 23rd September, 2022