Volume VIII, SEA - Practical Application Of Science
Issue 22
Donika MALOKU
 

Through this article, the author aims to identify the adoption rates and types of precision farming technologies embraced by farmers in the USA and the EU. Research papers in relation to the adoption of precision agriculture technologies were collected and divided into two groups, according to their geographic region: USA and EU. Books, scientific articles, reports and conference papers were reviewed and studied. Likewise, the material about the adoption of precision agriculture technologies was accumulated. The level of adoption in the USA differs from one state to another. The percentage rate of adoption is higher in the Southern States, and the overall adoption of precision agriculture technologies reaches to about 91%. United Kingdom, Denmark and Germany have higher rates of adoption compared with other countries in the EU. Similarly, the percentage rate of adoption is higher in the USA in comparison with EU countries. In the USA prevails a diversification of precision agriculture technologies adopted by US farmers. On the contrary, in the EU, the majority of research papers reported mainly some level of adoption of yield monitors/mapping and variable rate technologies for applying inputs.

  • Type: Review Article
  • Published on: 28th January, 2020
  • Keywords: Precision agriculture technologies; Adoption; USA; EU
  • Pages: 7-14
  • Received: 11th December, 2019
  • Final revision and acceptance: 26th January, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 22
János SZENDERÁK, Vilmos LAKATOS, Adrián NAGY
 

The Hungarian food trade significantly changed during the privatization taken place in the '90s. As in other developed countries in the turn of millennium, the so-called modern distribution channels (hypermarkets, supermarkets, discount stores) took the leading role in Hungary as well, throwing the traditional trade channels into the shade. The turnover of domestic retail trade has shown a downturn since 2007, though the food retail trade has regressed less but the unfavorable trend also prevails here. The earnings before taxes of the Hungarian food retail trade considerably decreased between 2005 and 2010 while the regression was substantially less in the wholesale trade. ROA (Return on Assets) of the Hungarian food trade was very low between 2005 and 2010. In the present study, by means of R statistical system, the statistical analysis of data from the annual reports of undertakings performing food retail activities as grocery stores in the Northern Great Plain region, in the period between 2013 and 2018 are presented.

  • Type: Review Article
  • Published on: 28th January, 2020
  • Keywords: R statistical system; Food trade; Financial data; Descriptive statistics
  • Pages: 15-21
  • Received: 13th December, 2019
  • Final revision and acceptance: 26th January, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 22
Szabolcs KOVÁCS, Dániel FRÓNA, Attila RÓZSA
 

After the international financial crisis, the issue of risk management came to the fore in Hungary as well. During the recent period and nowadays, almost every enterprise, whether small or big, is experiencing the effect of crisis and the resultant after-effects. As an effect of the crisis, a significant number of enterprises got into a disadvantageous situation and several of them went bankrupt as well as many of them seriously fight for the survival. The enterprises and their creditors should be aware of the solvency of their own and of their customer, because its deterioration can cause serious difficulties for both of them. The financial position of an enterprise is relevant for the internal stakeholders as well, because it heavily affects their situation, too. For all the above reasons, there is a more and more powerful demand for such solutions which can help to predict the risk of bankruptcy. The aim of the treatise is to analyse three agricultural enterprises in liquidation through bankruptcy prediction models; these enterprises can be found in the Northern Great Plain region. The treatise draws attention to the fact that the economic situation of an enterprise in liquidation can be predicted by means of bankruptcy prediction models.

  • Type: Review Article
  • Published on: 28th January, 2020
  • Keywords: Bankruptcy situation; Liquidity; Bankruptcy prediction; Risk of bankruptcy; Working capital managements
  • Pages: 23-31
  • Received: 16th December, 2019
  • Final revision and acceptance: 26th January, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 22
Reuf SHKODRA
 

This research is conducted with a sample of dairy farmers - beneficiaries of direct payments for milk quality in Central Kosovo, respectively in the region of Pristina. It is aimed to provide a better understanding of the operations of those farms, and also to measure their competitiveness by using profitability ratios. In Kosovo the average production goes up to 3050l, while in the sampled farms the average was 4480l. Holstein Frisian and Simmental are the most used cow breeds in Kosovo, and also in this study. The sample is derived from the list of beneficiaries’ farms of direct payments for milk quality in Central Kosovo, respectively in the region of Pristina. Results showed that mid-size farms (10-25 heads) and large farms (25< heads) tend to have higher profitability and efficiency than small farms (1-10 heads). Generally, all farms had low labour productivity and low asset turnover. Feed cost has the highest portion of the total cost (up to 72%), and with a given cost of production (av. 0.25 Euro), and selling price (av. 0.30 Euro), direct payments contribute with 21.4% to incomes from the milk.

  • Type: Review Article
  • Published on: 28th January, 2020
  • Keywords: Profitability; Dairy Farms; Central Kosovo
  • Pages: 33-41
  • Received: 23rd December, 2019
  • Final revision and acceptance: 26th January, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 22
Gombodorj GANCHIMEG, Tumur ERDENECHULUUN
 

Livestock production is a traditional activity in Mongolia that accounted for 10 percent of the national economy in 2019. During the last decade, the number of livestock has doubled; however, this has not improved the poverty levels of herder households which are still high. Higher numbers of livestock have meant higher levels of income for the herders. The objective of this study was to investigate the impact that meat export had on herder households’ livelihood. Meat is the second most important cash income source for herder households and is one of the major export items of the livestock sector. The results of the study show that current meat export does not adequately support herder households’ income levels. This is explained by the lower export price of meat and the limited direct involvement of herders during the meat export. In conclusion, the government should promote herder’s involvement in meat export through rural cooperatives or other arrangements, in order to bring more benefit from the meat trade to the livelihood of herder households.

  • Type: Case Study
  • Published on: 10th February, 2020
  • Keywords: Trade policy; Meat export; Herder households; Mongolia
  • Pages: 43-48
  • Received: 13th December, 2019
  • Final revision and acceptance: 7th February, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 22
Szabolcs KOVÁCS,Andrea GERGELY, Péter HORVÁTH
 

A thorough understanding of business processes is essential for successful corporate operation. The best method of gaining knowledge is analysis, namely the understanding and evaluation of correlations between economic phenomena. In the present study, the financial position of companies operating in the poultry and pig sectors of the Visegrád countries is examined and compared. This sector was chosen because the food industry is one of the most important sectors, both because of its size and since it satisfies fundamental human needs. Both globally and in Hungary, these two industries are the most prominent in terms of trends in production and consumption. Present study examines corporate data series downloaded from the EMIS database and performed the analysis of various financial indicators that can be calculated from them. Along the primary research question, the time series development of the financial position of these sectors was examined in terms of solvency. Based on the examinations it can be stated that the pig sector clearly performs better in Poland, which was also true for the Czech Republic at the end of the period. In Hungary and Slovakia, however, the poultry sector performed better.

  • Type: Review Article
  • Published on: 10th February, 2020
  • Keywords: Net working capital; Pig and poultry sector; Solvency; Financial position; Visegrád countries
  • Pages: 49-55
  • Received: 14th January, 2020
  • Final revision and acceptance: 7th February, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 22
Alexandra Giuliana ANDRONIC, Ioana MOROȘANU
 

Today's consumers are looking for products, communication and marketing campaigns that delight the senses and generate intense emotions. As an overview, each sense can contribute to building a better, stronger and more sustainable brand, that’s why more and more businesses shift their focus from traditional marketing to experiential marketing. The main question of this article is how important is multisensorial experiences for the in-store acquisition of mobile phones in Romania.

  • Type: Case Study
  • Published on: 10th February, 2020
  • Keywords: Experiential marketing; Emotion; Mobile phones; Sales; Multisensorial
  • Pages: 57-65
  • Received: 6th January, 2020
  • Final revision and acceptance: 7th February, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 22
Carmen CIORNEA
 

It is already a well-known reality, proven by the numerous volumes, studies and research efforts, published after 1990 on this topic that the great personality and actions of Father Daniil Sandu Tudor, who has developed intellectually in the fertile and diversified environment of the inter-war Romania, still arouses debates and controversies. Researching the biography of Sandu Tudor during the Second World War, when, as it is known, he was mobilized, will follow the dynamism of the subject towards the knowledge of God, the spiritual progress, which undoubtedly corresponds to an increasingly bright ascetic work. In his endeavor to reconstruct the image of the Rugul Aprins (The Burning Bush) of that time as truthfully as possible, the author corroborated the documents from the Archive with the memorialistic literature, but also with the interview of the only person who can testify today about what did the prayer of the heart mean for the students, and also for the seniors integrated into the Movement – Father Nicolae Bordasiu.

  • Type: Case Study
  • Published on: 18th February, 2020
  • Keywords: Sandu Tudor; Alexandru Teodorescu; Monk Agaton; Orthodoxy; The Burning Bush
  • Pages: 65-73
  • Received: 19th December, 2019
  • Final revision and acceptance: 17th February, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 22
Mohammad ALFAOURI, Fahed WAHDANI
 

The paper aimed to explore the theoretical grounds for the provision of trademark protection based on the dilution theory and economic-social planning theory with shedding a light on famous, non-famous and luxury trademarks. Based on the economic-social-planning theory, it’s necessary to protect all trademarks because there are economic and social benefits derived from providing such protection. Such benefits include: saving the searching cost incurred by the customer for searching for products that meet their needs. The study concluded that the counterfeited non-famous trademarks can be protected by the customer confusion’s calming. According to that study it can be concluded that trademark owner shall claim that customers will not be able to distinguish between the product of the original non-famous trademark and product of the fake trademark in case that the famous trademarks are counterfeited, it can be protected by dilution’s claiming, but not confusion due to the fact the customers can distinguish between the product of the original famous trademark and the fake one. However, the owner must prove that the trademark is famous. Luxury trademarks can be protected through anti-dilution protection methods by default.

  • Type: Review Article
  • Published on: 18th February, 2020
  • Keywords: Trademark; Trademark protection; Confusion; Dilution
  • Pages: 75-83
  • Received: 23rd December, 2019
  • Final revision and acceptance: 17th February, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 22
Vicentiu Cosmin VLAD, Florin-Alexandru LUCA
 

Sustainability and impact are major topics in the front pages of media and daily discussions. As a result of this media coverage new sets of consumer’s purchasing habits are pushing companies and providers to align their products and services to sustainability and impact principles. The scope of this article is to propose a new model in order to understand the impact of Environmental, Social and Governance (ESG) Marketing on the consumer’s patterns and choices. ESG Marketing is considered the independent variable whereas Consumer’s Purchase Intention is the dependent variable in the model. ESG Marketing is composed by five dimensions: environmental belief, social belief, governance belief, ESG advertising and ESG branding. The authors’ control variables are demographic features - age, gender, education, occupation and income. The model is a perfect tool to run quantitative analysis taking into consideration its variables.

  • Type: Original Research
  • Published on: 24th February, 2020
  • Keywords: Environmental; Social; Governance; Green; Sustainable; Marketing
  • Pages: 85-89
  • Received: 6th February, 2020
  • Final revision and acceptance: 23th February, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 22
Carmen CIORNEA
 

Father Daniil Sandu Tudor remains one of the most solar personalities in the perimeter of Romanian spirituality, a figure that indelibly imprinted the Romanian intellectuality, both the secular and the ecclesiastical one, through the conviviality of the Rugul Aprins (The Burning Bush). But in the following, as the title of the present study also states, the author intends to deal only with the issue of Sandu Tudor's reception during the Second World War, when, as it is known, he was mobilized. File no. 013495, vol. 1 and 2, Criminal fund, located at the Archive of the National Council for the Study of Security Archives (A.C.N.S.A.S.), represents a collection of disturbing documents that offers many clear (the author considers them as so) details related to this subject. From the first sheet of the aforementioned file, vol. 1, represented by the Cover of the File no. 1811/1950, of the Bucharest Court, the Third Criminal Section, „Posteucă Dumitru and Teodorescu Alexandru”, the mention „War crime” shocks. Of course, this raises multiple questions. In the following, the author will use an evolutionary, chronological x-ray of the data, meant to offer the potential reader a systematic form of exposing the conduct of the investigation and of the trial of the Monk Agaton.

  • Type: Review Article
  • Published on: 24th February, 2020
  • Keywords: Sandu Tudor; Alexandru Teodorescu; Monk Agaton; Orthodoxy; The Burning Bush
  • Pages: 91-105
  • Received: 19th December, 2019
  • Final revision and acceptance: 23th February, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 23
Ortal FALKOVITCH
 

The technological revolution has moved the provision of banking services from the branch to the Internet and, due to growing competition, focused the banks’ attention on customer satisfaction and the factors influencing it. The purpose of this article is to examine – from the perspective of bank managers – the factors that encourage or discourage the adoption of online banking services in Israel and their effect on customer satisfaction. Although the topic of adopting online banking services and categorizing relevant factors as either encouraging or discouraging has been studied before, such research has never been conducted in Israel and never from the bank managers’ point of view. The data for this research was obtained by means of semi-structured interviews with bank managers employed in the innovation and digital divisions of two of Israel’s leading banks. The findings revealed connections between encouraging and discouraging factors in adopting online banking in Israel, perceived value and brand perception of online banking, service quality and customer satisfaction.

  • Type: Original Research
  • Published on: 9th April, 2020
  • Keywords: Service quality; Customer satisfaction; Online banking; eBankQual;
  • Pages: 137-147
  • Received: 29th March, 2020
  • Final revision and acceptance: 8th April, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 23
Éva Katalin KOVÁCS
 

The core aim during the research was to map how farmers assess the current situation and prospects of family farming; what are its greatest benefits and drawbacks? How enticing is it for young people? How possible is a stable future for them? During the research, processing of statistical databases and questionnaires based on literature was completed. Local sole farmers, farmers, family farmers and partnerships in agricultural activity personally completed the questionnaire. The questionnaire of 81 was processed with Microsoft Excel 2016 and IBM SPSS 19. Afterwards, five pieces of professional interview were conducted based on the answers of the questionnaires. As a consequence, the author concludes that family farming has become an accepted form of farming. It is a livelihood for farmers. One of the greatest benefits of family farms is the increased time spent within the wider family, division of labour and reliable workforce, based on farmers' responses. Working together within the family creates value by contributing to rural job preservation and landscape conservation. One of the greatest disadvantages includes vulnerability due to fluctuations in buying-in prices affecting livestock farms. The future of family farms is saddened by the fact that fewer and fewer young people are interested in agricultural activity.

  • Type: Case Study
  • Published on: 12th April, 2020
  • Keywords: Generational turnover; Succession; Agriculture; Aging society; Family farms;
  • Pages: 149-162
  • Received: 22nd January, 2020
  • Final revision and acceptance: 11th April, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 23
Narmin BAGHIRZADE
 

Regarding numerous investigations, a welfare state is a product of industrialization and responds to the changes related to capitalism’s new stage. The relation between a state and a market can determine some features of welfare states, in particular, size and range. Welfare states implicate market economy tools and social welfare policies. If they work together, not hindering each other, but being in harmony, economic prosperity can be reached. Several topics should be involved to get complex answers. In this paper, to get answers to the questions: “How the relation between a state and a market can affect the range of Welfare States?”, “Is there any analogy between a type of political economy and a welfare state?” several theories will be analyzed and summarized.

  • Type: Review Article
  • Published on: 13th April, 2020
  • Keywords: Welfare State; Capitalism;
  • Pages: 163-168
  • Received: 7th January, 2020
  • Final revision and acceptance: 12th April, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 23
Stefan-Alexandru CATANA
 

The main purpose of this article is to answer the question whether there is a correlation between the healthcare investments of the European Union countries and their reaction when they are faced with a historical challenge such as the Coronavirus (COVID-19) pandemic. The results of this study are surprising and after analyzing the data, it turned out that there isn’t a direct correlation between the economic power of a country and its response to this crisis, but the investments in the healthcare system are important and can save multiple lives. It should also be mentioned that the quality of health care depends on the equipment and the degree of endowment of the hospitals.

  • Type: Original Research
  • Published on: 22nd May, 2020
  • Keywords: Coronavirus; COVID-19; European Union countries; Effects; Correlations;
  • Pages: 169-174
  • Received: 10th May, 2020
  • Final revision and acceptance: 22nd May, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 23
Radu MĂRGINEAN
 

Romania is a European Union member state that has an important history in the furniture industry. After the communist regime fall in Romania in 1989, the country registered chaotic development for many years. In general, the transition from communism to capitalism was very hard in Romania, and without any doubt, it was poorly implemented. In a difficult economic climate, the structural changes in all industries considerably affected the furniture industry as well. The sector has a strategic value for the Romanian industry. It is unanimously accepted in the literature that the best value added in wood processing sector is obtained in the furniture industry. In this regard, this paper will describe and analyse the sustainability of the furniture industry in the changing economic climate of the last years. Also it will underline the weaknesses and threats of the furniture sector in the European Union context, and in this regard will propose some directions in order to improve the sustainability of the furniture industry sector.

  • Type: Case Study
  • Published on: 15th June, 2020
  • Keywords: Furniture industry; Sustainability; Romania; Wood industry;
  • Pages: 175-181
  • Received: 22nd May, 2020
  • Final revision and acceptance: 14th June, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 23
Delia Corina MIHĂLȚAN
 

This paper analyses how the student will be influenced by specific factors on the path of becoming a good practitioner. There is a need to keep sustaining and developing the profession of accounting in a world of continuous innovation. Therefore, this study is built upon the hypothesis that certain teaching methods used by teachers can help the student better acquire practical skills in accounting, as a technical discipline. The competences followed by academic programmes are in accordance with the IAESB International Education Standards and involve the acquirement of practical skills in accounting. This study focuses on the added value of some specific teaching methods to the practical skills gained by students as these methods are applied. The empiric research presents the preliminary findings of a study regarding the evaluation of the teaching methods used by the accounting teachers. The study concludes by linking certain teaching methods to the practical skills that will be developed by the students towards becoming professional accountants.

  • Type: Case Study
  • Published on: 20th June, 2020
  • Keywords: Practical accounting skills; Teaching methods; Accounting education; Accounting students;
  • Pages: 183-189
  • Received: 10th June, 2020
  • Final revision and acceptance: 19th June, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 23
Omar SALEM
 

The purpose of the study is to analyze social media marketing in higher education institutions and determine the tools and strategies that are used by universities to promote their brands and how social media marketing affects strengthening the competitive advantage of higher education institutions. The researcher followed a systematic review process that aims to summarize, identify, and evaluate all related researches about social media marketing in higher education institutions. As the study indicates, Social media platforms are the most important channels to promote advertising campaigns and communicate with current and prospective students.

  • Type: Review Article
  • Published on: 30th June, 2020
  • Keywords: Marketing; Social media; Higher education institutions; Universities;
  • Pages: 191-196
  • Received: 10th June, 2020
  • Final revision and acceptance: 29th June, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 23
Flóra KATONA, Vilmos LAKATOS, Péter HORVÁTH
 

Nowadays, due to the intensified market competition, it is essential for businesses to be well aware of their capabilities and limitations. When preparing their financial statements, they not only comply with legal obligations, but also provide important information to stakeholders on the successfulness of their operations. Based on the data obtained from the balance sheet and profit and loss account, annual statements also contribute to the facilitation of managerial decision-making and the development of the company with the help of indicators. In the case presented below, the aim was to compare the financial position of two companies that have a significant market share in their sector in Hungary. The two companies to be compared are Sió-Eckes Ltd. And Rauch Hungária Ltd., which are outstanding market players in the field of fruit juice production. Companies think similarly about the importance of maintaining continuous technological development, product development, and competitiveness, but the significant difference between them is that they achieve their goals with a different strategy. The sales revenue of Sió-Eckes Ltd. comes mostly from the domestic market, in contrast, Rauch Hungária Ltd. also sells significant quantities abroad, which greatly contributes to maintaining its competitiveness and economic results, as well as maintaining its solvency.

  • Type: Review Article
  • Published on: 8th July, 2020
  • Keywords: Net working capital; Financial position; Liquidity; Stocking time;
  • Pages: 197-203
  • Received: 30th May, 2020
  • Final revision and acceptance: 6th July, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 23
Irina Gabriela RĂDULESCU, Irina BARBU (SIMIONESCU), George ENESCU
 

Agricultural activities are affected by the decisions that farmers make every day. The factors that are decisive in making decisions cannot be foreseen with great accuracy. The purpose of this study is to explore the psychosocial and contextual factors that are related to agricultural entrepreneurs. Respondents were given the opportunity to be as honest as possible about what they believe is preventing them from achieving high performance in managing their agricultural activities. The risk and stress factors and, respectively, the methods of measuring their impact were taken into consideration, choosing various characteristics such as the typology of the factors, the duration of the manifestation, the intensity of the felt effect, the frequency of the contact of the people with the factors. The study found that there is concern and attractiveness for this economic sector, but entrepreneurs are faced with various phenomena that most often tend to decrease their performance.

  • Type: Case Study
  • Published on: 8th July, 2020
  • Keywords: Entrepreneur; Stress; Regional agriculture; Risk; Vulnerability;
  • Pages: 205-220
  • Received: 24th June, 2020
  • Final revision and acceptance: 6th July, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 23
Sebastian TOCAR
 

The dominant view in the literature and academia associates public sector management with a set of negative characteristics, placing it in a lower position compared to private management. The shortcomings of public management have led to the initiation and development of a transfer of standards, methods, tools and practices specific to private management to the public sector. The present study provides a review of the literature on some specific features of public sector management, highlights and explains the relationship between public and private management and identifies some impediments and recommendations related to the transfer of private methods, tools and practices to organizations from the public sector.

  • Type: Review Article
  • Published on: 8th July, 2020
  • Keywords: Management; Public management; Private management; Transfer of practices;
  • Pages: 221-225
  • Received: 14th April, 2020
  • Final revision and acceptance: 4th July, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 23
Ionela-Daniela GĂITAN (BOTEZATU)
 

The article aims to identify good practices in epidemic risk management. Thus, by knowing and applying these good practices, results can be obtained to mitigate the negative consequences produced by extremely risky events such as epidemics. In order to achieve the proposed goal, the following were specified as objectives of the article: identification of measures adopted in the four countries analyzed, namely Spain, Italy, Romania and Poland, to prevent the spread of the coronavirus pandemic and of solutions taken to reduce economic losses which arose as consequences of the imposition of these measures in the field of tourism. This paper combines elements of qualitative research, namely the use of methods such as data processing and analysis, comparative analysis, documentation of reports, and the presentation of conclusions.

  • Type: Case Study
  • Published on: 28th July, 2020
  • Keywords: Risk; Epidemic; Impact management; Tourism;
  • Pages: 227-233
  • Received: 13th July, 2020
  • Final revision and acceptance: 27th July, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 23
Edina MOLNÁR
 

The ability to empathize is essential to everyday life, and one cannot interpret simple movements without empathy. It is essential in healing, teaching, and even modern societies rely on it for commercials or films. For individuals who consider advertising important, does the seemingly high arousal of personal distress or empathic anxiety appear to be the effect of the situation, or can it be considered a stable personality trait that usually represents a response in situations requiring empathy? Is there a difference in the above categories between individuals who, according to their own admission, tend to buy through advertising and those who do not feel the effectiveness of advertising in their purchasing decisions? To answer these questions, the applied research tools are valid psychological tests, the methods are correlational and T-test measurements. The results: in the comparison of the two groups, those who consider advertisement important are more polite, control their emotions less and want to satisfy social expectations less.

  • Type: Original Research
  • Published on: 28th July, 2020
  • Keywords: Empathy; Anxiety; Personality; Purchasing Decision; Emotional Arousal;
  • Pages: 235-241
  • Received: 19th June, 2020
  • Final revision and acceptance: 27th July, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 24
Sorin-George I. TOMA, Catalin V. GRADINARU, Stefan CATANA
 

Family businesses are the cornerstone of the majority of the economies worldwide. They constitute one of the oldest historical forms of business organization and account for a significant percentage of all businesses around the world. The aim of the paper is to analyse the evolution of the world’s largest family businesses by their total revenues in the period 2013-2017. The research was based on a quantitative method. The paper demonstrates that the world’s largest family businesses obtained impressive revenues in the period 2013-2017. They represent huge multinational and transnational corporations with a global presence. Also, the paper illustrates the clear domination of the largest American and European family businesses at the global level.

  • Type: Case Study
  • Published on: 9th August, 2020
  • Keywords: Family businesses; Revenues; Wal-Mart; United States of America; Europe;
  • Pages: 263-269
  • Received: 15th July, 2020
  • Final revision and acceptance: 8th August, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 24
Péter BAJNAI, Péter POPOVICS
 

The operating environment of business organizations has clearly changed currently. Given the complex context marked by globalization, intensifying competition, and rapidly changing consumer demands, it is not enough for managers to focus solely on the financial performance of businesses. The Balanced Scorecard model, as a multi-perspective, comprehensive, balanced indicator system helps implement multidisciplinary corporate management. The following analysis focuses on the corporate controlling function, its development and tasks and then on the Balanced Scorecard, which is closely related to controlling. The model aims to capture the operation of organizations from financial, customer, internal business and learning and growth perspectives and to link their strategy map to causally related indicators. The paper also looks into a possible way of developing the model in practice using a fictitious companyas an example. A balanced system of indicators can be developed after defining its central strategy, making a thorough analysis of its external and internal environment and establishing strategic sub-objectives. With the help of the Balanced Scorecard, the quantified directions needed to achieve a strategic goal can be determined based on understandable, interrelating indicators.

  • Type: Review Article
  • Published on: 13th August, 2020
  • Keywords: Balanced scorecard; Controlling; Strategic sub-objectives; Indicators;
  • Pages: 271-277
  • Received: 14th July, 2020
  • Final revision and acceptance: 12th August, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 24
Alexandra Giuliana ANDRONIC
 

In this 21st century, mobile phone manufacturers have experienced a tremendous change in customer choice preferences and purchasing behavior, which has led scholars to explore a new horizon of research. This paper tries to discover the choice standards of customer in the mobile phone market. The purpose of this study is to discover the underlying factors that affect the customers’ buying decision.

  • Type: Case Study
  • Published on: 25th August, 2020
  • Keywords: Marketing; Consumer; Mobile phones; Brands; Purchase decision;
  • Pages: 279-286
  • Received: 30th July, 2020
  • Final revision and acceptance: 24th August, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 24
Ionela MANIU, Emilia-Loredana POP, Augusta RATIU, Eduard Traian STEFANESCU
 

On the labor market, IT Jobs represent one of the most important domains. This paper analyzed the IT Jobs from a large collection of job listings from a Romanian website. The Web Crawling techniques were used to extract the data from the website, the Text Mining, World Cloud and statistic techniques to analyze and present the results. Insights that are required for an IT Job were extracted. The results highlight the following: the most required IT Job Type was the Full Time one, the Career Level was the Mid Level and the Study Level was the Graduated one. The Text Mining Approach revealed that the most frequent words for the IT Jobs offers were: team, work, development, project, experience, environment, service, skill, customer, knowledge and software. A comparison between terms in IT Jobs in English language versus IT Jobs in Romanian language was also performed. As conclusion, in this paper, by combining different techniques to extract and analyze the textual data set of vacancy offers knowledge from the IT Jobs domain was determined and discovered. The extracted information presented insights in current skills, personal needs, career paths of the Romanian current IT labor market needs. The results of this research could be valuable information for public bodies, employers, higher education policy makers, researchers, students and parents.

  • Type: Case Study
  • Published on: 7th October, 2020
  • Keywords: Text Mining; IT Jobs; Job Description; Word Cloud;
  • Pages: 287-298
  • Received: 28th September, 2020
  • Final revision and acceptance: 6th October, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 24
Namig MIRZAYEV
 

Azerbaijan became familiar with corporate social responsibility (CSR) as a new phenomenon at the beginning of the new era and it has already changed its meaning rather than charity. The aim of this study is to analyze the transformation and the current situation of CSR in Azerbaijan, particularly in the petroleum industry. In the last three decades, the oil and gas industry is the key driver for the economy in Azerbaijan. Especially, several foreign companies invested in oil exploration and production after the country got independence. The paper presents the CSR activities of State Oil Company of Azerbaijan (SOCAR) that takes the main part of the oil and gas industry at local and global levels. The document analysis of SOCAR is based on Carroll`s CSR pyramid. Moreover, available literature on corporate social responsibility is undertaken for the theoretical underpinnings on the topic.

  • Type: Case Study
  • Published on: 7th October, 2020
  • Keywords: Corporate Social Responsibility in Petroleum Industry; Corporate Social Responsibility in Azerbaijan; Corporate Social Responsibility of SOCAR;
  • Pages: 299-304
  • Received: 27th July, 2020
  • Final revision and acceptance: 6th October, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 24
Georgeta GINFALEAN
 

The aim of this study is to perform an automatic systemic review analysis with visualization on (current) research articles about HPV self-sampling as screening test for cervical cancer. It were searched articles from PubMed databases up to August 2020, using Adjutant R package. The resulted document corpus included 275 researches between 1996 and 2020, grouped in five cluster topics. Word Cloud Generator (by Monkey Learn) open source tool for visualization was also employed. Acceptability of self-sampling methods and HPV collection devices/kits is also discussed. Self-collection HPV methodologies and tools are increasing accessibility, awareness, privacy and availability of populational screening for cervical cancer. Beside the fact that these methods may improve screening coverage, they are in agreement with physician-collected cervical specimens methods in detecting HPV. The cases diagnosed early can be included in a complex bimodal therapeutic plan according to the degree of severity – optimal medical and surgical treatment, which will lead to healing of cervical lesions, which in terms will maintain the women’s reproductive prognosis during their reproductive age, where the highest incidence of chronic genital HPV infection is encountered.

  • Type: Review Article
  • Published on: 7th October, 2020
  • Keywords: Cervical cancer; Self-sampling; Human papillomavirus (HPV); Adjutant; Visualization;
  • Pages: 305-312
  • Received: 24th September, 2020
  • Final revision and acceptance: 6th October, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 24
Rita VILLAS, Péter POPOVICS
 

Globalization creates increasing market opportunities and at the same time it is a responsibility of companies to catch up with global/European economic players and to stand their ground among them. They can meet global challenges by providing high-quality services and manufacturing world-class products, which require a high level of knowledge of leadership and management competencies and the effective application of disciplines such as controlling. In a previous study, it was examined why small enterprises are fundamentally reluctant to introduce a controlling system and why they do not consider an important factor that brings profitable results. In the present article, the answer is sought to the following: how are a company and its financial results affected if it decides to introduce a controlling system. Does it have an impact on profitability at all? Does it matter when this decision is made following the establishment of the company? The latter is not examined as a function of the time passed since its establishment, but taking into account the life cycle of the enterprise, whether the introduction of the controlling system can be related to the development cycle of a company.

  • Type: Original Research
  • Published on: 14th October, 2020
  • Keywords: Controlling system; Small enterprises;
  • Pages: 313-319
  • Received: 1st October, 2020
  • Final revision and acceptance: 13th October, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 24
Ali M. M. S. ALAJMI, Peter LENGYEL
 

Institutions want to foster a content workforce to gain a competitive advantage but also attract and retain workers. Labour flexibility can help prepare multi-skilled, flexible labour adapting to fluctuating work demands. Additionally, employee commitment engenders an institutional outcome of HRM positively affecting performance and decreasing staff turnover by strengthening retention strategies. Hence, the workers choose to remain in an organisation because they have experienced a positive environment, decreasing labour turnover and increasing the right motivation to improve entity performance. Hence, companies have begun to offer various flexible work circumstances, generating high employee commitment. Flexible employment can foster commitment depending on the work performed and the commitment produced. For example, flexitime and annual hour contracts can foster affective commitment, causing staff to choose to remain at their job, helping the firm maintain competitiveness and thus succeed.

  • Type: Case Study
  • Published on: 24th November, 2020
  • Keywords: Employee compensation; Trade unions; Pay negotiation; Collective bargaining;
  • Pages: 321-327
  • Received: 27th October, 2020
  • Final revision and acceptance: 23th November, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 24
Angelika DIENES, Bence András BÁCS
 

Multinational companies operating in the global market have a diverse system of relationships. These companies form relationships through investments and cross-border transactions that bring them into a relationship of interest, ownership and dependence with each other. It is important for stakeholders to access a statement on these groups of companies that provides an adequate, realistic picture of the enterprises. Based on separate statements, the presentation of a realistic picture cannot be ensured. The widely accepted tool that can be used to provide stakeholders with combined statements excluding internal relations of the groups of companies is consolidated accounting. This study presents the application of the European Union’s mandatory accounting regulations in Hungary in accordance with the alteration of Hungarian regulations. Despite the obligations, it is also shown that the major reasons motivating these companies to transition from Hungarian to IFRS reporting are their parent companies.

  • Type: Review Article
  • Published on: 24th November, 2020
  • Keywords: Consolidation; Consolidated financial statements; IFRS financial statements;
  • Pages: 329-336
  • Received: 31th July, 2020
  • Final revision and acceptance: 23th November, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 24
Hasan AL JAFA
 

Various CRM software programmes have been introduced by big companies to create reliable solutions to provide the best service for customers and to receive customer feedback which helps to develop the company's products. However, one of the hardest decisions for a company is choosing the best software that fits its needs. In modern customer relationship management, the software candidates for CRM ticketing systems are evaluated based on multiple criteria rather than only considering the cost factor. This article will adopt an integrated MCDM model, a combined AHP "Analytic Hierarchy Process" with the QFD method. Sixteen technical parameters and fifteen customer support department requirements were collected, analyzed, evaluated, and then ranked using this model. This reliable model considers the stakeholders when making decisions, and measures their decision consistency in order to choose the best CRM software. This research analyzes a sample of the CRM software technical parameters used in a case study conducted on a transportation-rental company focused on its IT customer support department requirements.

  • Type: Case Study
  • Published on: 29th November, 2020
  • Keywords: QFD and AHP; Quality function deployment; Software evaluation; IT support; Decision making; Integrated MCDM;
  • Pages: 337-351
  • Received: 12th July, 2020
  • Final revision and acceptance: 15th October, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 24
Georgeta GINFALEAN
 

The objective of this study is to perform a review analysis with visualization on research articles related to Pap test and alternative methods of screening for cervical cancer. Articles from PubMed databases up to October 2020 were searched and filtered using Adjutant application. The resulted document corpus included 527 researches, published between 1953 and 2020. This automated search tool also performs topic cluster identification, resulting ten cluster topics in this study research context. The cluster’s topics highlight the main perspectives and trends in research regarding cervical cancer programs. The presentation of these clusters provide an assemble, comprehensive and broad overview of existing research on: access / participation / compliance / knowledge / implementation / limitations / guidelines of/to/for cervical cancer screening programs (especially Pap test), HPV molecular screening tests, HPV vaccination programs, screening strategies cost-effectiveness.

  • Type: Review Article
  • Published on: 3rd December, 2020
  • Keywords: Pap test; Screening; Cervical cancer; Human papillomavirus (HPV); Adjutant, visualization;
  • Pages: 353-361
  • Received: 14th September, 2020
  • Final revision and acceptance: 2nd December, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 24
Daniela Nicoleta BOTONE
 

In this article, the author tried to outline a model of the main features that describe the CWB of nine Romanian hotel industry organizations. Counterproductive work behaviors are behaviors that are intended to harm the organization and are quite common among employees worldwide. The data showed that in the case of Romanian hotel industry, CWB can be related to a multitude of factors: seniority in the employer organization, the size of the organization, the leadership style and organizational culture. Hotel organizations that have implemented clear policies for managing complex workloads (especially four- and five-star hotels) recorded a lower level of sabotage and dishonesty among employees.

  • Type: Case Study
  • Published on: 15th December, 2020
  • Keywords: Organizational behavior; Counterproductive behavior; Hospitality industry;
  • Pages: 363-368
  • Received: 12th November, 2020
  • Final revision and acceptance: 14th December, 2020
Volume VIII, SEA - Practical Application Of Science
Issue 24
Anca-Mihaela BUTNARIU, Florin-Alexandru LUCA
 

The construction industry could be described as a playground for intense competition, with a high complexity of operations that are performed within the boundaries of projects, with high risks emerging from the cyclicity of economic activity and with adversarial relations between the clients and the contractors, the contracts often being concluded after a process of competitive bidding based on lowest price. Other major risks identified in construction industry can stem from the behavior of an individual stakeholder or from the interfaces among internal stakeholders (sub-contractors with different cultures and values), risks termed network project risks. In this context, the development of trust-based relationships is vital in construction industry. Such long-term relationships with clients and other parties in the business network are the subject of relational marketing, which can prove its effectiveness for the business success of construction industry actors. The paper reviews the critical conditions that have to be fulfilled by the collaborative relationships called partnering, as manifestations of a relationship marketing approach, in order to bring added value to the involved parties.

  • Type: Review Article
  • Published on: 15th December, 2020
  • Keywords: Relationship marketing; Construction industry; Project management; Partnering;
  • Pages: 369-375
  • Received: 7th October, 2020
  • Final revision and acceptance: 10th December, 2020