Volume VII, SEA - Practical Application Of Science
Issue 22
Donika MALOKU
 

Through this article, the author aims to identify the adoption rates and types of precision farming technologies embraced by farmers in the USA and the EU. Research papers in relation to the adoption of precision agriculture technologies were collected and divided into two groups, according to their geographic region: USA and EU. Books, scientific articles, reports and conference papers were reviewed and studied. Likewise, the material about the adoption of precision agriculture technologies was accumulated. The level of adoption in the USA differs from one state to another. The percentage rate of adoption is higher in the Southern States, and the overall adoption of precision agriculture technologies reaches to about 91%. United Kingdom, Denmark and Germany have higher rates of adoption compared with other countries in the EU. Similarly, the percentage rate of adoption is higher in the USA in comparison with EU countries. In the USA prevails a diversification of precision agriculture technologies adopted by US farmers. On the contrary, in the EU, the majority of research papers reported mainly some level of adoption of yield monitors/mapping and variable rate technologies for applying inputs.

  • Type: Review Article
  • Published on: 28th January, 2020
  • Keywords: Precision agriculture technologies; Adoption; USA; EU
  • Pages: 7-14
  • Received: 11th December, 2019
  • Final revision and acceptance: 26th January, 2020
Volume VII, SEA - Practical Application Of Science
Issue 22
János SZENDERÁK, Vilmos LAKATOS, Adrián NAGY
 

The Hungarian food trade significantly changed during the privatization taken place in the '90s. As in other developed countries in the turn of millennium, the so-called modern distribution channels (hypermarkets, supermarkets, discount stores) took the leading role in Hungary as well, throwing the traditional trade channels into the shade. The turnover of domestic retail trade has shown a downturn since 2007, though the food retail trade has regressed less but the unfavorable trend also prevails here. The earnings before taxes of the Hungarian food retail trade considerably decreased between 2005 and 2010 while the regression was substantially less in the wholesale trade. ROA (Return on Assets) of the Hungarian food trade was very low between 2005 and 2010. In the present study, by means of R statistical system, the statistical analysis of data from the annual reports of undertakings performing food retail activities as grocery stores in the Northern Great Plain region, in the period between 2013 and 2018 are presented.

  • Type: Review Article
  • Published on: 28th January, 2020
  • Keywords: R statistical system; Food trade; Financial data; Descriptive statistics
  • Pages: 15-21
  • Received: 13th December, 2019
  • Final revision and acceptance: 26th January, 2020
Volume VII, SEA - Practical Application Of Science
Issue 22
Szabolcs KOVÁCS, Dániel FRÓNA, Attila RÓZSA
 

After the international financial crisis, the issue of risk management came to the fore in Hungary as well. During the recent period and nowadays, almost every enterprise, whether small or big, is experiencing the effect of crisis and the resultant after-effects. As an effect of the crisis, a significant number of enterprises got into a disadvantageous situation and several of them went bankrupt as well as many of them seriously fight for the survival. The enterprises and their creditors should be aware of the solvency of their own and of their customer, because its deterioration can cause serious difficulties for both of them. The financial position of an enterprise is relevant for the internal stakeholders as well, because it heavily affects their situation, too. For all the above reasons, there is a more and more powerful demand for such solutions which can help to predict the risk of bankruptcy. The aim of the treatise is to analyse three agricultural enterprises in liquidation through bankruptcy prediction models; these enterprises can be found in the Northern Great Plain region. The treatise draws attention to the fact that the economic situation of an enterprise in liquidation can be predicted by means of bankruptcy prediction models.

  • Type: Review Article
  • Published on: 28th January, 2020
  • Keywords: Bankruptcy situation; Liquidity; Bankruptcy prediction; Risk of bankruptcy; Working capital managements
  • Pages: 23-31
  • Received: 16th December, 2019
  • Final revision and acceptance: 26th January, 2020
Volume VII, SEA - Practical Application Of Science
Issue 22
Reuf SHKODRA
 

This research is conducted with a sample of dairy farmers - beneficiaries of direct payments for milk quality in Central Kosovo, respectively in the region of Pristina. It is aimed to provide a better understanding of the operations of those farms, and also to measure their competitiveness by using profitability ratios. In Kosovo the average production goes up to 3050l, while in the sampled farms the average was 4480l. Holstein Frisian and Simmental are the most used cow breeds in Kosovo, and also in this study. The sample is derived from the list of beneficiaries’ farms of direct payments for milk quality in Central Kosovo, respectively in the region of Pristina. Results showed that mid-size farms (10-25 heads) and large farms (25< heads) tend to have higher profitability and efficiency than small farms (1-10 heads). Generally, all farms had low labour productivity and low asset turnover. Feed cost has the highest portion of the total cost (up to 72%), and with a given cost of production (av. 0.25 Euro), and selling price (av. 0.30 Euro), direct payments contribute with 21.4% to incomes from the milk.

  • Type: Review Article
  • Published on: 28th January, 2020
  • Keywords: Profitability; Dairy Farms; Central Kosovo
  • Pages: 33-41
  • Received: 23rd December, 2019
  • Final revision and acceptance: 26th January, 2020
Volume VII, SEA - Practical Application Of Science
Issue 22
Gombodorj GANCHIMEG, Tumur ERDENECHULUUN
 

Livestock production is a traditional activity in Mongolia that accounted for 10 percent of the national economy in 2019. During the last decade, the number of livestock has doubled; however, this has not improved the poverty levels of herder households which are still high. Higher numbers of livestock have meant higher levels of income for the herders. The objective of this study was to investigate the impact that meat export had on herder households’ livelihood. Meat is the second most important cash income source for herder households and is one of the major export items of the livestock sector. The results of the study show that current meat export does not adequately support herder households’ income levels. This is explained by the lower export price of meat and the limited direct involvement of herders during the meat export. In conclusion, the government should promote herder’s involvement in meat export through rural cooperatives or other arrangements, in order to bring more benefit from the meat trade to the livelihood of herder households.

  • Type: Case Study
  • Published on: 10th February, 2020
  • Keywords: Trade policy; Meat export; Herder households; Mongolia
  • Pages: 43-48
  • Received: 13th December, 2019
  • Final revision and acceptance: 7th February, 2020
Volume VII, SEA - Practical Application Of Science
Issue 22
Szabolcs KOVÁCS,Andrea GERGELY, Péter HORVÁTH
 

A thorough understanding of business processes is essential for successful corporate operation. The best method of gaining knowledge is analysis, namely the understanding and evaluation of correlations between economic phenomena. In the present study, the financial position of companies operating in the poultry and pig sectors of the Visegrád countries is examined and compared. This sector was chosen because the food industry is one of the most important sectors, both because of its size and since it satisfies fundamental human needs. Both globally and in Hungary, these two industries are the most prominent in terms of trends in production and consumption. Present study examines corporate data series downloaded from the EMIS database and performed the analysis of various financial indicators that can be calculated from them. Along the primary research question, the time series development of the financial position of these sectors was examined in terms of solvency. Based on the examinations it can be stated that the pig sector clearly performs better in Poland, which was also true for the Czech Republic at the end of the period. In Hungary and Slovakia, however, the poultry sector performed better.

  • Type: Review Article
  • Published on: 10th February, 2020
  • Keywords: Net working capital; Pig and poultry sector; Solvency; Financial position; Visegrád countries
  • Pages: 49-55
  • Received: 14th January, 2020
  • Final revision and acceptance: 7th February, 2020
Volume VII, SEA - Practical Application Of Science
Issue 22
Alexandra Giuliana ANDRONIC, Ioana MOROȘANU
 

Today's consumers are looking for products, communication and marketing campaigns that delight the senses and generate intense emotions. As an overview, each sense can contribute to building a better, stronger and more sustainable brand, that’s why more and more businesses shift their focus from traditional marketing to experiential marketing. The main question of this article is how important is multisensorial experiences for the in-store acquisition of mobile phones in Romania.

  • Type: Case Study
  • Published on: 10th February, 2020
  • Keywords: Experiential marketing; Emotion; Mobile phones; Sales; Multisensorial
  • Pages: 57-65
  • Received: 6th January, 2020
  • Final revision and acceptance: 7th February, 2020
Volume VII, SEA - Practical Application Of Science
Issue 22
Carmen CIORNEA
 

It is already a well-known reality, proven by the numerous volumes, studies and research efforts, published after 1990 on this topic that the great personality and actions of Father Daniil Sandu Tudor, who has developed intellectually in the fertile and diversified environment of the inter-war Romania, still arouses debates and controversies. Researching the biography of Sandu Tudor during the Second World War, when, as it is known, he was mobilized, will follow the dynamism of the subject towards the knowledge of God, the spiritual progress, which undoubtedly corresponds to an increasingly bright ascetic work. In his endeavor to reconstruct the image of the Rugul Aprins (The Burning Bush) of that time as truthfully as possible, the author corroborated the documents from the Archive with the memorialistic literature, but also with the interview of the only person who can testify today about what did the prayer of the heart mean for the students, and also for the seniors integrated into the Movement – Father Nicolae Bordasiu.

  • Type: Case Study
  • Published on: 18th February, 2020
  • Keywords: Sandu Tudor; Alexandru Teodorescu; Monk Agaton; Orthodoxy; The Burning Bush
  • Pages: 65-73
  • Received: 19th December, 2019
  • Final revision and acceptance: 17th February, 2020
Volume VII, SEA - Practical Application Of Science
Issue 22
Mohammad ALFAOURI, Fahed WAHDANI
 

The paper aimed to explore the theoretical grounds for the provision of trademark protection based on the dilution theory and economic-social planning theory with shedding a light on famous, non-famous and luxury trademarks. Based on the economic-social-planning theory, it’s necessary to protect all trademarks because there are economic and social benefits derived from providing such protection. Such benefits include: saving the searching cost incurred by the customer for searching for products that meet their needs. The study concluded that the counterfeited non-famous trademarks can be protected by the customer confusion’s calming. According to that study it can be concluded that trademark owner shall claim that customers will not be able to distinguish between the product of the original non-famous trademark and product of the fake trademark in case that the famous trademarks are counterfeited, it can be protected by dilution’s claiming, but not confusion due to the fact the customers can distinguish between the product of the original famous trademark and the fake one. However, the owner must prove that the trademark is famous. Luxury trademarks can be protected through anti-dilution protection methods by default.

  • Type: Review Article
  • Published on: 18th February, 2020
  • Keywords: Trademark; Trademark protection; Confusion; Dilution
  • Pages: 75-83
  • Received: 23rd December, 2019
  • Final revision and acceptance: 17th February, 2020
Volume VII, SEA - Practical Application Of Science
Issue 22
Vicentiu Cosmin VLAD, Florin-Alexandru LUCA
 

Sustainability and impact are major topics in the front pages of media and daily discussions. As a result of this media coverage new sets of consumer’s purchasing habits are pushing companies and providers to align their products and services to sustainability and impact principles. The scope of this article is to propose a new model in order to understand the impact of Environmental, Social and Governance (ESG) Marketing on the consumer’s patterns and choices. ESG Marketing is considered the independent variable whereas Consumer’s Purchase Intention is the dependent variable in the model. ESG Marketing is composed by five dimensions: environmental belief, social belief, governance belief, ESG advertising and ESG branding. The authors’ control variables are demographic features - age, gender, education, occupation and income. The model is a perfect tool to run quantitative analysis taking into consideration its variables.

  • Type: Original Research
  • Published on: 24th February, 2020
  • Keywords: Environmental; Social; Governance; Green; Sustainable; Marketing
  • Pages: 85-89
  • Received: 6th February, 2020
  • Final revision and acceptance: 23th February, 2020
Volume VII, SEA - Practical Application Of Science
Issue 22
Carmen CIORNEA
 

Father Daniil Sandu Tudor remains one of the most solar personalities in the perimeter of Romanian spirituality, a figure that indelibly imprinted the Romanian intellectuality, both the secular and the ecclesiastical one, through the conviviality of the Rugul Aprins (The Burning Bush). But in the following, as the title of the present study also states, the author intends to deal only with the issue of Sandu Tudor's reception during the Second World War, when, as it is known, he was mobilized. File no. 013495, vol. 1 and 2, Criminal fund, located at the Archive of the National Council for the Study of Security Archives (A.C.N.S.A.S.), represents a collection of disturbing documents that offers many clear (the author considers them as so) details related to this subject. From the first sheet of the aforementioned file, vol. 1, represented by the Cover of the File no. 1811/1950, of the Bucharest Court, the Third Criminal Section, „Posteucă Dumitru and Teodorescu Alexandru”, the mention „War crime” shocks. Of course, this raises multiple questions. In the following, the author will use an evolutionary, chronological x-ray of the data, meant to offer the potential reader a systematic form of exposing the conduct of the investigation and of the trial of the Monk Agaton.

  • Type: Review Article
  • Published on: 24th February, 2020
  • Keywords: Sandu Tudor; Alexandru Teodorescu; Monk Agaton; Orthodoxy; The Burning Bush
  • Pages: 91-105
  • Received: 19th December, 2019
  • Final revision and acceptance: 23th February, 2020